Optimisation

To be visible on the internet, having a well-designed website is not enough. It is also essential to work on your search engine optimization (SEO). We deploy customized SEO strategies to improve your visibility in search engine results pages (SERPs).

Here are some key facts to understand the importance of Google SEO:

• Search engines are the main source of traffic for any website, regardless of its device (mobile, tablet, desktop).
• 75% of clicks are made on the top 3 organic results.
• Google alone accounts for 94% of searches conducted in France and Europe, far ahead of Qwant or Bing.
• 90% of internet users rely on the top 10 search results provided by Google. Only 10% of users go beyond the first page.

To generate traffic to your web pages and support you in implementing your SEO strategy, our team of SEO consultants assists you in optimizing each component of a successful strategy, including technical modifications, content optimization, netlinking, and backlinking. The qualitative approaches adopted by search engines today emphasize the importance of quality in SEO. Google's algorithms are evolving in this direction. SEO should be seen as a holistic approach, as all aspects are interconnected.

Moreover, SEO is one of the most cost-effective customer acquisition channels. Once your site is well-positioned, you generate qualified traffic without having to invest money for each click to your site.

At Rocher Blanc, we see Generative Engine Optimization (GEO), or optimization for generative engines, as the next strategic step in SEO. Unlike traditional search engine optimization, which focuses on visibility in classic search results like Google or Bing, GEO is about optimizing your website so it can be understood, referenced, and highlighted by generative artificial intelligences such as ChatGPT, Gemini, or Perplexity.

With our expertise in ChatGPT optimization, we ensure that your content goes beyond search result pages and is also integrated into the conversational answers generated by these AIs. This means that when a user queries a generative engine, they may receive an answer mentioning your company, products, or services — with a direct link to your site.

Implementing a Generative Engine Optimization strategy with us means:

• Strengthening your visibility on emerging channels that are still underused by competitors.
• Attracting qualified traffic through AI-targeted and contextualized answers.
• Enhancing your brand’s credibility with prospects and partners.
• Anticipating shifts in user search behavior and staying ahead of the curve.

As a digital communication agency based in Monaco, we integrate GEO into our website creation and website visibility optimization services. Our approach combines technical expertise, SEO-optimized copywriting, and content strategy to ensure your brand appears both in traditional search results and in AI-generated answers from solutions like ChatGPT.

By incorporating Generative Engine Optimization into your digital strategy, we help you prepare for the visibility of tomorrow and position yourself as a key player in the era of conversational search.